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Why is it important that my terminal or point of sale system be EMV enabled?

EMV acceptance became mandated in the US in October, 2015.  If an EMV card is presented for payment and it is not processed as an EMV transaction by dipping the card into the terminal, as the merchant, you are  financially liable for counterfeit chargebacks on those types of transactions.  It is very important that you have an EMV terminal or point of sale system that is EMV enabled to avoid this very real liability.  Issuing Banks are actively transferring this liability to merchants through the chargeback system.  Contact Anovia at support@anoviapayments.com to upgrade your terminal or review point of sale options.